ANTA CRUZ, Calif., March 11 /PRNewswire/ — Zero Motorcycles, the global leader in the electric motorcycle industry, announced today that motorsports television personality Ralph Sheheen has been selected to serve as spokesperson for the brand as Zero Motorcycles embarks on its first ever multi-city road tour. In combination with the launch of its entire 2010 product line that is currently in full swing, the Zero Motorcycles national road tour begins in New York, NY, and will travel across the country showcasing all four of Zero’s high performance electric motorcycles including the Zero S, DS, MX and X. The new 2010 product line includes more power, color graphics, the Z-Force™ Air Induction System, new throttle technology and improved suspension.

“Ralph Sheheen understands motorsports and sees Zero as a company that is changing the face of the motorcycle industry,” said Gene Banman, CEO, Zero Motorcycles. “As a well respected member of the motorsports community Ralph has become a household name for motorcycle enthusiasts. His endorsement and support will help us bring attention to this rapidly growing segment of the industry.”

Originally from: PRNewswire